Concept Approach Work Connect
Strategy & Design · Salzburg

Weaving dreams into formyarn ball

Visual systems that stitch meaning into every thread of your purpose and identity.

Every thread carries your story.
Expertise Brand Strategy · Visual Systems · Editorial Design · Digital & Social Strategy · Content & AI Workflows
Sectors Cultural Institutions · Purpose-driven Brands · Creative Agencies · Non-profits & NGOs
Approach Human-centered · Collaborative · Research-driven · Innovative & forward-thinking
What I create

Clear and coherent identity that unfolds your story into what people see.

Systems that last. Work that doesn't need constant rethinking. Built to scale thoughtfully as you grow.

01

Concept & Strategy

Research-driven ideation and frameworks, rooted in understanding your audience and cultural context.

02

Design & Execution

Visual systems, branding, digital & print - concepts translated into meaningful work that lives across platforms.

03

AI & Efficiency

Intelligent automation and variation. Templates, design systems and workflows that scale thoughtfully.

How I work

Understanding first. Creativity second. Precision always.

Every project moves from strategy through execution. You're not just getting design, you're getting thinking.

Selected work

Recent projects.

Quality over quantity.

Late Renaissance project cover

Late Renaissance

2025

A classical vision, re-seen through contemporary design thinking — identity, editorial and digital for a cultural institution.

BrandEditorialDigital Strategy
View project
Coming soon

In Progress

Soon

AI-driven content strategy for cultural organizations — replicable systems for social media & engagement.

StrategyAI
In development

Let's weave your story together.